Housewares Industrial Design Concept
Black and Decker Iron
JAM-DESIGN was asked to create a concept
product showcasing new and emerging
technologies for the Black & Decker brand.
A viewing window doubles as a display showing
temp, water, and power level information. The teardrop form
invites ironing in either orientation, making large items more manageable.
A touch sensitive handle and
ergonomically positioned controls
provide a more natural ironing position.
“While running the Advanced Innovation team for Black & Decker
Housewares (Applica Consumer Products), I considered JAM-DESIGN
to be a trusted partner of the group. We would not have made the
enormous progress we did without their key involvement.”
Steve Hecker – VP & Cofounder - Superfocus LLC
The 20•20i raises itself from
the ironing board when unattended.